Community values

IMS Conference 2022 | First day | Promote community values

After non-runners in 2020 and 2021, International Music Summit (IMS) finally debuted at Destino Pacha Resort today.

Our industry’s three-day business conference dove headfirst into the most important issues that matter to us. A big goal was our post-pandemic recovery and community values ​​that will ensure our survival.

The road to healing

Kicking off this year’s program, Beatport CEO Robb Daniels gave an optimistic, but sometimes emotional, assessment of the post-pandemic situation. He cited past experience and industry characteristics, including our resilience, adaptability, compassion and innovationas the attributes that will ensure recovery.

The rapid use of streaming and its associated fundraising, adoption of emerging technologies, audience engagement and our pursuit of altruism, have been presented as evidence of this.

Hours later, David Boyle supported Robb’s prognosis in delivering the Activity Report. Although we are not there yet, most measurements indicate a 60-80% recovery compared to 2019 levels. Needless to say, this is incredibly encouraging data.

YouTube keynote |  IMS 2022 Day 1 |  by James Chapman

The role of social networks

The usefulness of social media as a cultural phenomenon of the 21st century is a matter of debate.

Is the time spent on it beneficial or negative? Opinions vary as to whether this has a positive or negative impact on communities. One thing is indisputable: these platforms bring people together and create a sense of belonging.

Over a billion people use ICT Tac and two billion Youtube. These numbers only go in one direction. Despite its addictive nature, properly used it can be a fun, entertaining and inclusive space.

Users of these platforms and the professionals who work there will be familiar with sense of community. If you are alone, if you are bored, if you lack creativity, these platforms have the power to inspire. Endless hours of scrolling are too easy a trap to fall into.

The TikTok Effect |  IMS 2022 Day 1 |  by James Chapman

Ole Obermannglobal head of music at TikTok, described his app as “the last sunny corner of the internet. A space to spread joyful and positive messagesThat’s exactly what all platforms should be. A place to interact and be who you want to be – a form of escape.

Music of all genres, but especially dance music, is considered the main driver of the app’s success. Simplicity in motion, TikTok’s appeal was primarily driven by the feature of adding a song to a video.

Some content always has the potential to be controversial, especially for those in the public eye. By working as a community in these online spaces, as we do in the real world, we can have a positive social and educational impact.

The statistics don’t lie. Social media offers so much room for innovation.

Destination Pacha Resort |  IMS 2022 Day 1 |  by James Chapman

The atmosphere on the pitch

If proof was needed for Robb Daniel’s initial claims, Destino himself was the proof.

After a two-year hiatus, the dance music industry is making up for lost time.

Positive, sometimes overwhelming, emotions were aroused by catching up with friends and collaborators. It was a community that was reforming itself. The energy floating in the air was intoxicating. It really felt like something special was just around the corner.

Early summer, to begin with, but maybe something deeper too? A new generation of visitors to Ibiza arrives for the first time. Intrigued by myth and legend in the two years when traveling was not an option, they are about to be immersed in our magical world.

It’s enough to give us goosebumps.

Ibiza is back. Don’t take our word for it. Join our own online community or just watch social media this weekend – everything will be posted there and visible.

However, for the most compelling proof of all, step out here and see for yourself. We promise you won’t be disappointed.

WORDS | by Lissy Lubeck and Stephen Hunt

PICTURES | by James Chapman